In 2025, most internet traffic comes from mobile, but deciding how best to reach users isn’t straightforward. Teams can choose from mobile-first web apps, PWAs, cross-platform hybrid apps, or fully native solutions—each with its own trade-offs in performance, cost, and user experience. In this roundtable, we’ll discuss how factors like company size, product type, resources, and long-term goals shape the decision. Join us to share experiences, debate approaches, and explore how to make the right choice for your context. Kick-off questions: > What factors matter most when deciding between web, PWA, hybrid, or native—speed to market, cost, user experience, or something else? > How do company size and available resources influence the decision? > Have you seen successful (or failed) examples of teams choosing one approach over another? What lessons did you take away? > How much should future scalability and platform evolution influence today’s choice? > Do you think there will ever be a “one best way,” or will this always remain a context-dependent decision?