From Hobby to Income: Unlocking App Monetisation

Monetizing a mobile application is one of the most critical and complex challenges facing developers today. Choosing the right strategy (ads, subscriptions, one-time purchases, or a hybrid model) is not purely technical—it profoundly impacts user experience, retention, and engineering effort.

This interactive unconference roundtable is a peer-driven forum for sharing real-world successes, failures, and best practices in app monetization. This session will be a place to openly discuss the hard questions and trade practical advice on topics such as:

* Subscription Fatigue: Strategies for creating genuinely valuable subscription tiers that users are willing to pay for.

* Ad Integration & UX: Balancing revenue with user experience when implementing various ad formats (interstitial, rewarded, native).

* Pricing and A/B Testing: Discussing effective approaches to price discovery, regional pricing, and testing monetisation changes.

* Tackling Fraud: Sharing techniques for dealing with piracy, ad fraud, and protecting in-app purchases.

* Legal & Technical Hurdles: Navigating Google Play billing requirements, tax implications, and implementing in-app purchases securely.