Perttu Lähteenlahti

Learn how to integrate in-app purchases into your Android app with minimal friction and maximum impact. In this talk I will explore the most effective monetization strategies from subscriptions to one-time purchases, showing you when to use each. You'll also discover key considerations around pricing, user experience, and compliance to set your app up for sustainable revenue growth.

Monetizing a mobile application is one of the most critical and complex challenges facing developers today. Choosing the right strategy (ads, subscriptions, one-time purchases, or a hybrid model) is not purely technical—it profoundly impacts user experience, retention, and engineering effort. This interactive unconference roundtable is a peer-driven forum for sharing real-world successes, failures, and best practices in app monetization. This session will be a place to openly discuss the hard questions and trade practical advice on topics such as: * Subscription Fatigue: Strategies for creating genuinely valuable subscription tiers that users are willing to pay for. * Ad Integration & UX: Balancing revenue with user experience when implementing various ad formats (interstitial, rewarded, native). * Pricing and A/B Testing: Discussing effective approaches to price discovery, regional pricing, and testing monetisation changes. * Tackling Fraud: Sharing techniques for dealing with piracy, ad fraud, and protecting in-app purchases. * Legal & Technical Hurdles: Navigating Google Play billing requirements, tax implications, and implementing in-app purchases securely.